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An engineer reaches for the part they used last time. By the time your team hears about the project, the architecture is set and the bill of materials is fixed.
That first pass is moving to AI agents. An agent that cannot reach your catalog will still name a part. It just will not be yours.
THE DESIGN FLOW
Left of the divide, your parts can still win.
Right of it, the decision is locked and changes cost rework.
AGENT WITHOUT YOUR CATALOG
Suggested: a generic 3.3 V LDO, 500 mA
No live view of your catalog
Names a plausible part
Specs and stock go stale
AGENT CONNECTED TO YOUR DATA
Suggested: YOUR-PART-1234, 3.3 V LDO, 500 mA
12,400 in stock, lifecycle active
Reads your live product data
Proposes parts you ship
Sees today’s availability
ILLUSTRATIVE EXAMPLE, NOT LIVE DATA
This is component adoption, not component search.
A search result is a maybe. A design-in is a decision.
APIs were built for software you program. MCP is built for agents that reason and decide. Connect once, and your parts are reachable by the agents your customers already use.
Your live product data
STAYS IN YOUR SYSTEMS
MCP
OPEN STANDARD
The agents your customers use
WHERE DESIGNS GET MADE
MCP is an open standard for connecting AI agents to live data, governed under the Linux Foundation and supported across the major agent platforms.
On your properties
START HERE
Embed a CELUS agent on your product pages and reference libraries. Engineers get design help without leaving your site, and you see what comes out of it.
Ask about this part…
On our platform
Connect your live product data to the platform where engineers already design. Your parts become candidates in every project they fit.
One brings the design to you. The other brings you to the design. Most partners end up with both.
A click tells you someone looked. A design-in tells you your part is in a schematic and a bill of materials, inside a named project, with the surrounding architecture attached.
DESIGN-IN
SMART THERMOSTAT, REV B
Part
YOUR-PART-1234
Function
3.3 V regulation
Attached
Schematic, BOM, architecture
Project
Named, with an owner
ILLUSTRATIVE RECORD
HOW IT GETS THERE
Intent
The engineer describes what they are building.
Plan
The orchestrator delegates to specialists.
Delegate
Your catalog is read, live.
Hand off
A reference schematic and a bill of materials.
engineers in more than 100 countries design on the platform
components in the library. Yours join them when you connect.
design-ins recorded.
SOURCE THIS FIGURE
PLACEHOLDER: state the reporting period that applies to all three figures.
“By embedding NXP technologies into an AI-powered design journey on NXP.com, we can accelerate architecture exploration, scale customer engagement, and increase portfolio adoption.”
Luca Difalco
SVP, Global Sales Offerings at NXP
“Together with CELUS, we can help teams cut development time and risk while bringing differentiated AI features to market sooner. This partnership is a defining step in making neuromorphic AI mainstream.”
Steven Brightfield
Chief Product Officer at BrainChip
“The CELUS platform aligns perfectly with our mission as it offers increased efficiency, reduced project timelines, and smarter sourcing for every customer.”
Gilvan Angelini
President, AGS Devices
You choose what is exposed, and in how much detail.
Your catalog is not repackaged for other vendors on the platform.
Connections authenticate through standard OAuth, and you can revoke access at any time.
You see adoption signals. Engineer project data stays with the engineer.
INTERNAL, NOT FOR PUBLISH: every line above is a commitment. Confirm each with engineering and legal before this page goes live.
QUESTIONS MANUFACTURERS ASK
How do parts get specified on the platform?
What do we need to build to connect?
What data is needed?
Who sees our data?
When does a part get proposed?
What does it cost to connect?
DRAFT ANSWERS: written for review, not yet approved.
A short conversation about your catalog, and where your customers design.
Book a consultation
See how a connection works
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title, and a photo for the avatar
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An intelligent electronics design platform that seamlessly automates component search, schematic generation, and EDA handover.
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